Over the next three months a short promotional film on Dubrovnik will be shown at 73 American airports as part of the city's campaign to attract American visitors to this southern Adriatic resort and to Croatia in general, the Dubrovnik Tourist Board said on Tuesday.

The 30-second film will be shown on over 1,700 screens at passenger departure terminals on the hour, and the Dubrovnik Tourist Board estimates that in three months it will have been seen by over 35 million U.S. and other tourists.

The film is part of promotional activities on the U.S. market, which is apparently very important for Dubrovnik, even during the pandemic when Dubrovnik was presented as a safe and attractive destination. This summer and spring the city will also be featured in American Airlines and United Airlines in-flight magazines.

The filming of a 10-minute promo in Dubrovnik has been arranged as part of the campaign to be shown over three months on all routes and planes as well as on American Airlines website.

The Dubrovnik Tourist Board said it is basing its optimism for the U.S. market also on the expected high vaccination of the U.S. population against Covid-19, as well as of Dubrovnik residents, and on the preparations for ASTA Destination Expo 2021, a conference of U.S. tourism experts set for 10-13 June in Dubrovnik.