Nova TV, the most viewed TV station in Croatia, will exclusively broadcast all Croatian football team matches in all tournaments over the upcoming four years. Nova TV will broadcast the European Qualifiers to Euro 2020, European Qualifiers to World Cup 2022, Euro 2020 football matches, as well as those of the Nations League.
“Nova TV has the most viewed programme in the country, which will from now on be even richer. Our viewers will be able to enjoy all “Vatreni” football matches for the next four years, and our sport newsroom’s team will provide them unique, dynamic and attractive content. With these novelties in our programme, Nova TV will additionally strengthen its position as Croatia’s strongest multimedia platform”, said Dražen Mavrić, Nova TV’s CEO.
"Company United Media, owner of broadcasting rights for Croatia, Slovenia, Serbia, Bosnia and Herzegovina, Montenegro, and Macedonia of all national teams for next competitions UEFA Nations League, European Qualifiers to UEFA EURO2020TM, European Qualifiers to 2022 FIFA World CupTM , European Championship UEFA EURO, is very satisfied that Nova TV will broadcast all games of «Vatreni» for territory of Croatia and promote the best sport content to its viewers," said Aleksandra Subotic, CEO of United Media.
Even during this year's World Cup, Nova TV positioned itself as a TV station that has achieved exceptional contribution in covering sport events. On top of daily reporting and live broadcasting from Russia, football fans had the opportunity to enjoy the most attractive tactical analysis of football games ever seen in this area, done by using the cutting-edge technology of augmented reality.
This project was recognized by the expert jury of the international „Content innovation awards“, launching Nova TV in finals of the „Virtual reality initiative of the year“ category, along with BBC Sport and AMC Networks International.