Croatian coast is the most popular summer vacation destination for Croats, with some 62 percent choosing to summer on the Adriatic, showed the survey by Mastercard and GfK market research centre published on Thursday.
Some 46 percent of those surveyed choose private accommodations, while 41 percent own real estate on the coast. The least popular accommodations among Croats are hotels (12 percent) and camps (6 percent). The majority, some 70-80 percent, come from Zagreb and northern Croatia.
The online survey was conducted in May on a sample of 1,000 people aged 18 to 55.
Some 84 percent of those who will go on a summer vacation have monthly wages above 12,000 kuna (€1,600).
Only 22 percent of those surveyed will not go on a vacation, a drop from previous similar surveys where the results were closer to 50 percent. Those who decided to stay home over the summer mostly did so because of financial reasons.
Expenses remain the main factor in choice of destination, for 77 percent those surveyed. Other factors include friends’ and family recommendations, distance, online reviews, and security. The most important things the majority (60 percent) look at are costs of accommodation and the price to quality ratio.
Some 90 percent of those surveyed said the internet was the main source of information for the destinations they choose, while all other sources, tourist agencies, friends, and family, are much less relevant. They most commonly book their accommodations online.
Much fewer, some 26 percent, book their accommodations through the website of the room provider, some 13 percent said they did not need a reservation at all, while only 8 percent book their accommodations through a tourist agency.